Marketing is the way a museum grows.
No matter how good the exhibits, staff, or potential of a great museum, marketing is essential for growth.
Explorer Systems aids your marketing staff with various tools, reports, and features that enable them to do their jobs more efficiently. Selected Lists enable the staff to pinpoint brochure and other mailings. The Promotion Report indicates how effective a mailing was, and zip code survey reports can indicate where your visitorship is or is not coming from. These are all powerful aids in getting out the word that your museum is there for your patrons to enjoy.
Explorer is the only software system designed expressly for museums. This is why Explorer understands your specific, unique and diverse needs. From the complexities of limited seating and combination ticketing with diverse pricing structures across multiple-venues; to booking events with limited date and time availability; to knowing which groups are scheduled to arrive on any given date and time; to tracking gifts across multiple drives, campaigns and promotions; to knowing which patrons are valid museum members; Explorer anticipates all your needs.
The Explorer System is a proven, fully-integrated museum management system. It is composed of several comprehensive, fully-integrated modules which can be installed together or individually, according to your needs. The power of the Explorer System lies in its integration of information across the entire institution. Individuals with appropriate security clearance levels can review and act on data regarding attendance patterns, donor histories, and group or individual interests. All of which means more visitors, more members, more donors, and ultimately a more professional appearance to your constituents.
- Know which schools have attended the museum in the past year? How about the last 2 years consecutively? Or 3?
- Make sure that all families that sent kids to camps received next year's camp brochure? How about a special one?
- When running next year's capital campaign for the new 'butterfly wing', who attended the workshop for Butterfly Mounting and/or donated money to other capital projects?
- Know how many patrons attended your gala last year? Would you like to know who attended last year and the year before or who was a member and gave $1000 dollars?
- Know what is the most popular time of day for school groups to attend the museum? How many canceled on the day of arrival?
- What events were most popular with your members? During what day of the week? Time of day? Did they come to similar events more than once?
- Know which members purchased $100 worth of commemorative items from your gift shop?
- Know if the promotion for the new exhibit pay for itself? Would you use it again?
- Know which members are not attending?
- Who the museum's target market is? This allows the museum to appropriately target events.
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THE NEXT GENERATION IN MUSEUM MANAGEMENT SOFTWARE
